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Cristiano Ronaldo is definitely doing much better than some of his co-football players. In fact, this Portuguese soccer icon is the world’s highest paid player earning up to £180,000 a week and with being the most expensive footballer to date. He cost Real Madrid a massive £80 million. Noting his gleaming smile and waving to more than 75,000 Madridistas watching him few weeks ago at the Bernabeu Stadium was truly a convincing signal that he is quite a happy man.

The Real Madrid management signed a deal with online sports betting and gambling firm Bwin back in 2007 giving the company rights to sponsor the football team for the next three years. The Bwin insignia was proudly pinned on to the team’s jersey’s during this week’s official presentation of the Madrid squad. The £15 million paid by Bwin certainly rekindled the media’s attention created by the latest displays on television and print. Bwin is now in solid company along with other sponsors like Coca Cola and Adidas who are sharing the spotlight with other big sports brands. The Real Madrid kit displays the Bwin logo that can easily be read from a distance on a spotless black and white design.

Along with superstar Cristiano Ronaldo, other great players have been signed into the Real Madrid squad. They include French soccer star Karim Benzema, Brazilian ace Kaka who came from AC Milan and Spanish defender Albiol who was part of the winning European Championship team.

Manuel Pellegrini is the current manager of Real Madrid. Pellegrini’s success has been well-known from his past experience with other clubs and now he has a chance to put Real Madrid on the world football arena again after doing very poorly last season. They were thrashed 6-1 by current European champions, Barcelona, last season. Barcelona beat Manchester United, the world’s greatest football team to win the European cup and Ronaldo was part of that Manchester United team. Bwin is positioned to make big bucks from their substantial investment in this exclusive football club.